Vintage Books: The Sunset Happy Hour Bar Guide 1973
I love a vintage book, especially a Mixer's Manual (or Bar Guide)! In the mid-century, distilleries and liquor companies produced various marketing materials to promote their products. These pamphlets included recipes, how-to's, advice, and usually great photography & illustration. This Bar Guide is from 1973 and was created by the liquor company, Southern Comfort.
"How to mix the best Happy Hour Drinks under the sun:
After a long day's fun in the sun, or just relaxing at beach or poolside, there's no time like the magic hour. That's when this new Happy Hour barguide is the perfect helpmate. It has easy-to-follow recipes for luscious tall coolers and cocktails. It includes drinks made with all the popular basic liquors: Bourbon, Scotch, gin, vodka, rum, Southern Comfort. It even shows how to improve most drinks, the way the experts do it. Here's how..."
"Coolest ways to mix leisurely with friends! These drinks stand tall at every Happy Hour."
"Try these cool recipes for great drinks to hoist... when it's time for running up the Happy Hour flag!"
"When the name of the game is fun in the sun, a Happy Hour party means the fun's just begun!"